• California Dreamin' - inspiring innovative car design and development

      Robotham, A (School of Art and Design, AUT University, 2013)
      Why is California the home of the advanced design studios of every major automotive manufacturer? Take a road trip with Tony Robotham, Senior Lecturer at AUT University’s School of Engineering, and discover the influence ...
    • Further developments in the Taylor 'V' type VAWT concept

      Robotham, A; Sharpe, DJ; Taylor, DA; Boyle, GA (Pergamon Press, Elsevier, 1986)
      This paper describes the development of the Taylor 'V' Type Vertical Axis Wind Turbine (V-VAWT) which was first described at the 1983 ISES Solar Energy Congress in Perth, Australia. The aerodynamic performance prediction ...
    • Improving conceptual design quality by use of QFD & DFMA processes

      Bush, SA; Robotham, A (WDK, 1999)
      This paper will consider how Quality Function Deployment (QFD) and Design for Manufacture and Assembly (DFMA) processes can be used to improve the design quality of products at the concept stage. We appreciate that both ...
    • Multi-board concept - a scenario based approach for supporting product quality and life cycle oriented design

      Robotham, A; Hertzum, M (Delft University Press, 2000)
      This paper will describe the multi-board con-cept, which is a working approach for supporting life cycle oriented design and product quality. Aspects of this concept include construction of a common working environment ...
    • The value of simulation and immersive virtual reality environments to design decision making in new product development

      Robotham, A; Shao, F (University of Liverpool Management School (ULMS), 2012)
      In response to the need to develop more sophisticated, higher quality products product developers are more and more expecting engineering simulations to provide them with the data, information, and knowledge required to ...
    • Towards a new framework for product development

      Robotham, A; McAloone, TC (Department of Control and Engineering Design, Technical University of Denmark, 2000)
      In the mid-1980s, Andreasen and Hein first described their model of Integrated Product Development. Many Danish companies quickly embraced the principles of integrated product development and adapted the model to their ...
    • Virtual Engineering: case study with Bentley Motors

      Robotham, A (The University of Liverpool, 2011)
      Designing is more than just creating a product...it is also about creating an emotional experience! This presentation provides an overview of the Virtual Engineering Centre and its work with Optis UK and Bentley Motors to ...
    • What is the new paradigm in product quality?

      Robotham, A; Guldbrandsen, M (Department of Control and Engineering Design, Technical University of Denmark, 2000)
      The current product quality paradigm is founded upon a customer-focused product development process, in which the functionality and behaviour of a product are designed to fulfil the needs of customers, and technological ...