Browsing Faculty of Culture and Society by Author "Werner, K"

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Coopetition and Knowledge Transfer Dynamics: New Zealand’s Regional Tourism Organisations and the 2011 Rugby World Cup

Werner, K; Dickson, G; Hyde, K (Sport Management Association of Australia and New Zealand (SMAANZ), 2013)

To ensure the success of Rugby World Cup 2011 (RWC 2011) in New Zealand regional tourism organisations were expected to collaborate with each other as part of developing a nationwide approach to the event, whilst simultaneously ...
The impact of a mega event on knowledge transfer dynamics among organisations of a regional destination

Werner, K; Dickson, G; Hyde, K (Sport Management Association of Australia and New Zealand (SMAANZ), 2012)

The study seeks to explore the impact of a mega event on knowledge transfer processes among organisations in a regional destination-marketing environment. The research uses the 2011 Rugby World Cup (RWC 2011) to analyse ...
The impact of the 2011 Rugby World Cup on the collaborative capacity of organisations in regional tourism destination marketing networks

Werner, K (New Zealand Association of Event Professionals (NZAEP), 2013)

Prior to the 2011 Rugby World Cup (RWC 2011), the need for effective partnerships and the development of high quality relationships between organisations involved in the event was consistently highlighted. This research ...