Browsing Faculty of Culture and Society by Author "Phelps, S"

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Full of sound and fury signifying nothing: the implementation of ambush marketing legislation

Phelps, S; Dickson, G (AUT University, 2010)

One of the conditions for hosting mega-events, such as the Olympics, World Cup Football and the Rugby World Cup, is that the host country develop and implement event-specific legislation to support efforts to reduce the ...