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Browsing Faculties by Author "Yan, L."

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    • Explaining actual online shopping behavior: evidences from two distinct national cultures 

      Tan, F. B.; Yan, L.; Urquhart, C. (Conference on Information Science Technology and Management, 2006)
      With increased population of online shoppers, research into online shopping behavior is starting to emerge. Much of the literature has used the technology acceptance model, innovation diffusion theory and the theory of ...

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