• Sources of brand benefits in manufacturer-reseller B2B relationships

      Glynn, M; Motion, J; Brodie, RJ (Emerald Group Publishing Limited, 2007)
      Purpose – The aim of the paper is to develop a conceptual framework that explores the sources of manufacturer brand benefits for resellers. Design/methodology/approach – The paper reports a qualitative investigation where ...
    • The benefits of manufacturers' brands for retailers

      Glynn, MS; Brodie, RJ; Motion, J (Emerald Group Publishing Limited, 2012)
      Purpose – The purpose of this paper is to investigate how manufacturers' brands benefit retailers and how these benefits affect retailer evaluations of the brand. Design/methodology/approach – The researchers develop a ...