• Decoy effects and brands

      Kim, J; Park, J; Ryu, G (Association for Consumer Research, 2006)
      The relative preference for a target product over a competitor can be increased by providing a third alternative (a decoy) that is clearly inferior to the target but is not necessarily inferior to the competitor. We ...
    • “Effort-as-Information”: the impact of decision-related effort on subsequent evaluation and price judgment

      Kim, J; Kim, J (Association for Consumer Research, 2008)
      Decision-related effort is an important factor in understanding consumers’ decision-making and consumption behavior. In this research, we examine how decision-related effort influences evaluation and price judgment (i.e., ...
    • More or less: a model and empirical evidence on preferences for under and over-payment in trade-in transactions

      Kim, J; Rao, RR; Kyeoung Heui, K; Rao, A (American Marketing Association, 2011)
      Trade-in transactions typically involve an exchange of an old, used version for a new or newer version of the product. When consumers trade in their used model for a new model, the firm faces the choice of paying the ...
    • Payment frequency discount vs. payment amount discount: the framing effect on preference reversal

      Jhang, JH; Kim, J (Association for Consumer Research, 2009)
      The article discusses the difference between payment frequency discount and payment amount discount. It explores the preference reversal between these payments as well as the importance of framing effect in price discounts. ...
    • Persistent Asymmetric Structure of Sagittarius A* on Event Horizon Scales

      Fish, VL; Johnson, MD; Doeleman, SS; Broderick, AE; Psaltis, D; Lu, R-S; Akiyama, K; Alef, W; Algaba, JC; Asada, K; Beaudoin, C; Bertarini, A; Blackburn, L; Blundell, R; Bower, GC; Brinkerink, C; Cappallo, R; Chael, AA; Chamberlin, R; Chan, C-K; Crew, GB; Dexter, J; Dexter, M; Dzib, SA; Falcke, H; Freund, R; Friberg, P; Greer, CH; Gurwell, MA; Ho, PTP; Honma, M; Inoue, M; Johannsen, T; Kim, J; Krichbaum, TP; Lamb, J; León-Tavares, J; Loeb, A; Loinard, L; MacMahon, D; Marrone, DP; Moran, JM; Mościbrodzka, M; Ortiz-León, GN; Oyama, T; Özel, F; Plambeck, RL; Pradel, N; Primiani, RA; Rogers, AEE; Rosenfeld, K; Rottmann, H; Roy, AL; Ruszczyk, C; Smythe, DL; SooHoo, J; Spilker, J; Stone, J; Strittmatter, P; Tilanus, RPJ; Titus, M; Vertatschitsch, L; Wagner, J; Wardle, JFC; Weintroub, J; Woody, D; Wright, M; Yamaguchi, P; Young, A; Young, KH; Zensus, JA; Ziurys, LM (IOP Publishing, 2016)
      The Galactic Center black hole Sagittarius A* (Sgr A*) is a prime observing target for the Event Horizon Telescope (EHT), which can resolve the 1.3 mm emission from this source on angular scales comparable to that of the ...
    • Personality or skill? The differing expectations of hospitality managers and students

      Harkison, T; Poulston, J; Kim, J (AUT University, 2010)
      This paper examines hospitality managers and students assumptions about the preferred attributes of hospitality employees. Using a quantitative approach, 74 hospitality managers and 137 students were surveyed, revealing a ...
    • Rethinking Blackboard: teaching models for interactive learning

      Booth, A; Kim, J (School of Hospitality and Tourism, Auckland University of Technology, 2015)
      This paper considers alternative methods of teaching modules within the Blackboard delivery format demonstrating an interactive learning tool in a web based learning environment. We explore ways to go beyond simply ...
    • The influence of Hedonic versus Utilitarian consumption goals on the compromise effect

      Kim, J; Kim, S (Australia & New Zealand Marketing Academy (ANZMAC), 2013)
      This article reports the effects of hedonic versus utilitarian consumption goals on consumers’ choices between middle and extreme options and the compromise effect. The authors formulate competing hypotheses regarding the ...