Validating the extended technology acceptance model: perceived playfulness in the context of information-searching websites

Date
2005
Authors
Tan, F. B.
Chung, J.
Supervisor
Item type
Conference Proceedings
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
AIS
Abstract

Prior research that has used the Technology Acceptance Model (TAM) to predict Internet usage has focused on perceived ease of use and perceived usefulness of websites. More recently, in an extension of TAM to include an intrinsic motivator, perceived playfulness was found to be another important factor in user acceptance of websites (Moon and Kim, 2001). Since then, no other research found has validated the significance of perceived playfulness. The purpose of this study is therefore to validate Moon and Kim’s extended TAM by exploring the importance of the intrinsic factor “perceived playfulness”, in the context of information-searching sites on the Internet.

Description
Keywords
Technology acceptance model , Perceived playfulness , Information searching , Intrinsic motivation
Source
DOI
Rights statement
Felix Tan and Janine Chung © 2005. The authors assign to ACIS and educational and non-profit institutions a non-exclusive licence to use this document for personal use and in courses of instruction provided that the article is used in full and this copyright statement is reproduced.