• Financial advice and asset allocation

      Zhang, A (The New Zealand Finance Colloquium, 2013)
      We explore differences in portfolio composition between investors who receive financial advice and those who do not. Using proprietary data from a national investment savings scheme that contains information of 405,107 ...
    • Intangible relationship value: towards deeper understanding

      Baxter, RA; Zhang, A (Australian and New Zealand Marketing Academy (ANZMAC), 2006)
      This paper briefly reviews recent research into the value of buyer-seller relationships and then focuses specifically on the business to business context. It identifies the different approaches of the published research ...
    • Realising intangible business relationship value for the seller - the role of the salesperson

      Zhang, A; Baxter, RA; Glynn, M (University of Western Sydney, 2008)
      Customer relationships are seen as one of a firm’s most important set of resources or assets. According to the resource advantage theory, customer’s resources are potentially available to the seller once a relationship is ...