• Comparing theories to explain exercise behaviour: a socio-cognitive approach

      Yap, SF; Othman, MN; Wee, YG (Taylor & Francis, 2013)
      Consumer education plays an important role in cultivating the beliefs that exercise helps to improve one¡¦s health status. In this vein, a solid theoretical model that provides insight into what motivates exercise participation ...
    • Individual Values and Motivational Complexities In Mobile Shopping Consumption

      Park, H; Yap, SF (Australian and New Zealand Marketing Academy (ANZMAC), 2016)
      With the expansion of mobile shopping (m- shopping) consumption, there is an increased need to understand the variety of consumer motives for consumer engagement in such behaviour. For the rapidly growing area of m-shopping, ...
    • Online Opinion Leadership in Negative eWOM Dissemination

      Zhang, RM; Yap, SF; Xu, YZ (Australian and New Zealand Marketing Academy (ANZMAC), 2016)
      With the rise of online media channels, negative electronic word-of-mouth (e-WOM) can damage a well-established brand within a short time frame. Departing from the past research that focuses on positive WOM and offline ...