Browsing AUT Business School by Author "Vredenburg, J"

Coping with Customer Participation through Improvisation

Vredenburg, J; Bell, S; Polman, E (SERVSIG, 2018)

No abstract.

Strategic B2B Brand Activism: Building Conscientious Purpose for Social Impact

Kapitan, S; Kemper, JA; Vredenburg, J; Spry, A (Elsevier, 2022)

In the business-to-business (B2B) domain, brand activism is growing as a tool for attending to social problems and achieving brand differentiation. In this paper, we introduce B2B brand activism and conceive it as an ...

Woke Washing: What Happens When Marketing Communications Don't Match Corporate Practice

Vredenburg, J; Kapitan, S; Spry, A; Kemper, J (The Conversation Media Group Ltd, 2018)

No abstract.

Women in Sports: Double Standards a Double Fault

Vredenburg, J; Giroux, M (The Conversation Media Group Ltd, 2018)

No abstract.