Browsing AUT Business School by Author "Vredenburg, J"
Now showing items 1-4 of 4
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Coping with Customer Participation through Improvisation
Vredenburg, J; Bell, S; Polman, E (SERVSIG, 2018)No abstract. -
Strategic B2B Brand Activism: Building Conscientious Purpose for Social Impact
Kapitan, S; Kemper, JA; Vredenburg, J; Spry, A (Elsevier, 2022)In the business-to-business (B2B) domain, brand activism is growing as a tool for attending to social problems and achieving brand differentiation. In this paper, we introduce B2B brand activism and conceive it as an ... -
Woke Washing: What Happens When Marketing Communications Don't Match Corporate Practice
Vredenburg, J; Kapitan, S; Spry, A; Kemper, J (The Conversation Media Group Ltd, 2018)No abstract. -
Women in Sports: Double Standards a Double Fault
Vredenburg, J; Giroux, M (The Conversation Media Group Ltd, 2018)No abstract.