Browsing AUT Business School by Author "Techakriengkrai, W"
Now showing items 1-1 of 1
-
Understanding organisational changes in the post-adoption stage of CRM implementation: a socio-technical perspective
Techakriengkrai, W; Techatassanasoontorn, A; Tan, FB (Association for Information Systems (AIS), 2015)This research-in-progress paper uses a socio-technical perspective to analyse how organisational changes unfold in the post-adoption stage of a CRM implementation in an organisation. The qualitative interpretive case ...