Browsing AUT Business School by Author "Techakriengkrai, W"

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Understanding organisational changes in the post-adoption stage of CRM implementation: a socio-technical perspective

Techakriengkrai, W; Techatassanasoontorn, A; Tan, FB (Association for Information Systems (AIS), 2015)

This research-in-progress paper uses a socio-technical perspective to analyse how organisational changes unfold in the post-adoption stage of a CRM implementation in an organisation. The qualitative interpretive case ...