Browsing AUT Business School by Author "Tashakov, V"
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Customer characteristics, intangible relationship value and new product success
Glynn, MS; Baxter, R; Tashakov, V (IESEG School of Management, 2014)Customers can contribute to the success of new product development based on their characteristics such as their potential attractiveness as a customer and intangibles such as their willingness to adopt new products and ...