Browsing AUT Business School by Author "Sharma, P"

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Investigating impulse buying and variety seeking: towards a general theory of Hedonic Purchase Behaviors

Marshall, R; Sharma, P; Sivakumaran, B (Association for Consumer Research, 2006)

Although impulse buying (IB) and variety seeking (VS) are both low-effort feelings-based behaviors with similar underlying psycho-social processes, there is no general theory to explain such hedonic purchase behaviors. ...
Moderating Effects of Socio-cultural Values on Pro-environmental Behaviors

Koon, O; Chan, RYK; Sharma, P (Emerald, 2020)

This paper aims to explain the discrepancy between pro-environmental intentions and behaviors with moderating effects of two socio-cultural values (espoused individualism and faith in others) on the link between intentions ...