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  • Browsing AUT Business School by Author
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Browsing AUT Business School by Author "Rao, A"

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    • More or less: a model and empirical evidence on preferences for under and over-payment in trade-in transactions 

      Kim, J; Rao, RR; Kyeoung Heui, K; Rao, A (American Marketing Association, 2011)
      Trade-in transactions typically involve an exchange of an old, used version for a new or newer version of the product. When consumers trade in their used model for a new model, the firm faces the choice of paying the ...

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