Browsing AUT Business School by Author "Parsons, AG"

Now showing items 1-3 of 3

    • Did the earth move for you too? Understanding post-earthquake changes in retail shopping behaviour

      Ballentine, P; Parsons, AG; Zafar, S (Academy of Marketing, 2013)
      Christchurch, the second largest city in New Zealand, was rattled by three major earthquakes in a span of six months from September 2010. With significant loss of life, collapsed buildings and damaged infrastructure, ...

    • Others bought it too: the relevance of knowing purchase levels

      Ali, H; Parsons, AG; Ballantine, P (Academy of Marketing, 2013)
      Daily deal websites offer retail products for a limited time (a day), at discounted rates. A key distinction from online vouchers and online auctions, as well as more typical retail, is that they reveal to the shopper how ...

    • Store front window displays over time and their teachings

      Parsons, AG; Kennedy, A-M (The Conference for Historical Analysis and Research in Marketing (CHARM) Association, 2015)
      Purpose – The purpose of this paper is to uncover and reflect upon the key theoretical underpinnings of grocery window display and provide managerial implications for current independent grocers. Design/Methodology/Approach ...