Browsing AUT Business School by Author "Park, H"
Now showing items 1-1 of 1
-
Individual Values and Motivational Complexities In Mobile Shopping Consumption
Park, H; Yap, SF (Australian and New Zealand Marketing Academy (ANZMAC), 2016)With the expansion of mobile shopping (m- shopping) consumption, there is an increased need to understand the variety of consumer motives for consumer engagement in such behaviour. For the rapidly growing area of m-shopping, ...