Browsing AUT Business School by Author "Lee, Y"

Now showing items 1-1 of 1

The bonding effects of relationship value and switching costs in industrial buyer-seller relationships: an investigation into role differences

Geiger, I; Lefaix-Durand, A; Saab, S; Kleinaltenkamp, M; Baxter, RA; Lee, Y (Elsevier: Science Direct, 2011)

Despite the established importance of buyer-seller relationships on B-to-B markets, research to determine the differential effects that keep suppliers and customers in a relationship has been scarce. Referring to transaction ...