• Macro-social marketing

      Kennedy, A-M (Macromarketing Society, 2015)
      The theoretical underpinnings for the concept of macro-social marketing are provided in this article. Macro-social marketing seeks to use social marketing techniques in a holistic way to effect systemic change, as opposed ...
    • Store front window displays over time and their teachings

      Parsons, AG; Kennedy, A-M (The Conference for Historical Analysis and Research in Marketing (CHARM) Association, 2015)
      Purpose – The purpose of this paper is to uncover and reflect upon the key theoretical underpinnings of grocery window display and provide managerial implications for current independent grocers. Design/Methodology/Approach ...