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  • Browsing AUT Business School by Author
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Browsing AUT Business School by Author "Jhang, JH"

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    • Payment frequency discount vs. payment amount discount: the framing effect on preference reversal 

      Jhang, JH; Kim, J (Association for Consumer Research, 2009)
      The article discusses the difference between payment frequency discount and payment amount discount. It explores the preference reversal between these payments as well as the importance of framing effect in price discounts. ...

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