Browsing AUT Business School by Author "Franklin, D"

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Double Jeopardy, Alive and Well: A Preliminary Assessment of Price Expectations in the Republic of Korea and New Zealand

Marshall, R; Young-Seok, S; Franklin, D (Sichuan University Strategy and Development Research Center, 2016)

This preliminary research is concerned with seeking price expectation differences in response to market share information in Korea and New Zealand. A qualitative approach is taken and the research proposition is that South ...
To Be Heard, Speaking Softly: Building Resistance to Attitude Change

Gadiuta, D; Marshall, R; Franklin, D (Sichuan University Strategy and Development Research Center, 2016)

Although there are several attitude resistance techniques, attitude inoculation most effectively serves the purpose of withstanding attacks from conflicting arguments.[1] Inoculation treatment methods are comparable to ...