Browsing AUT Business School by Author "Chung, J."

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Antecedents of perceived playfulness: an exploratory study on user acceptance of general information-searching websites

Chung, J.; Tan, F. B. (Elsevier B.V., 2004)

Understanding user acceptance of the Internet, in particular user acceptance of general information-searching sites, is important in assessing its effectiveness. Such sites provide users with various information options ...
Validating the extended technology acceptance model: perceived playfulness in the context of information-searching websites

Tan, F. B.; Chung, J. (AIS, 2005)

Prior research that has used the Technology Acceptance Model (TAM) to predict Internet usage has focused on perceived ease of use and perceived usefulness of websites. More recently, in an extension of TAM to include an ...