NOTE: Your deposited thesis will only be processed when the Tuwhera Open Theses team comes back from Christmas and New Year break on January 6th, 2020. Have an awesome holiday.
    • Branding in China: global product strategy alternatives

      Alon, I.; Littrell, R. F.; Chan, A. K. K. (Boeing Institute of International Business, 2009)
      This article reviews and discusses issues in the translation of international brand names to Chinese, and provides a framework for international brand managers who want to expand into China. Linguistic differences between ...