Browsing AUT Business School by Author "Ali, H"
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Others bought it too: the relevance of knowing purchase levels
Ali, H; Parsons, AG; Ballantine, P (Academy of Marketing, 2013)Daily deal websites offer retail products for a limited time (a day), at discounted rates. A key distinction from online vouchers and online auctions, as well as more typical retail, is that they reveal to the shopper how ...