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  •   Open Research
  • AUT Faculties
  • Faculty of Design and Creative Technologies (Te Ara Auaha)
  • School of Communication Studies - Te Kura Whakapāho
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Hypercommercial Television: An Introduction

Johnson, R
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http://hdl.handle.net/10292/10325
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Abstract
This paper examines the introduction and spread of hypercommercial

broadcasting on free-to-air television in New Zealand.

It begins by defining the key terms and then moves to outline the

circumstances under which such broadcasting developed. Drawing

on a content analysis of television schedules, the paper will show the

rapidity and extent to which networks chose to screen

hypercommercial television forms with a specific focus on two

particular examples of the genre.
Keywords
Hypercommercialism; Commercial speech; Television; New Zealand; Marketing; Promotional culture
Date
December 12, 2016
Source
Peer Reviewed Proceedings of the 7th Annual Conference Popular Culture Association of Australia and New Zealand (PopCAANZ), Sydney 29 June–1 July, 2016, pp. 98-107.
Item Type
Journal Article
Publisher
Popular Culture Association of Australia and New Zealand (PopCAANZ)
Publisher's Version
http://popcaanz.com/conference-proceedings-2016/
Rights Statement
The author(s) assign to the Popular Culture Association of Australia and New Zealand (PopCAANZ) an educational non-profit institution, non-exclusive licence to use this document for personal use and in courses of instruction; provided that the article is used in full and this copyright statement is reproduced. The author(s) also grant a non exclusive licence to the Popular Culture Association of Australia and New Zealand to publish this document on the PopCAANZ website and in other formats for the Refereed Proceedings of the PopCAANZ Annual Conference, 2015. Any other use is prohibited without the express permission of the author(s).

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