Show simple item record

dc.contributor.advisorEnderwick, Peter
dc.contributor.authorRitter, Larissa
dc.date.accessioned2010-10-22T04:00:46Z
dc.date.available2010-10-22T04:00:46Z
dc.date.copyright2010
dc.date.issued2010-10-22
dc.identifier.urihttp://hdl.handle.net/10292/1025
dc.description.abstractWith the recent ascend of Korean car manufacturers to major competitors in the global automobile market in less than three decades, questions arise how these car producers succeeded to rise in such a mature industry and what competitive strategies they follow. It furthermore shows a change in direction from late entrants impelled to catch-up with established firms in terms of technology, design and other inalienable business skills, to threatening innovative rivals. By analysing the pre-conditions for the rise and the competitive strategies applied by Korean car manufacturers in comparison to their German counterparts, this dissertation provides suggestions in mainly three areas: the continuing competitiveness of Korean car manufactures; the future survival of European car producers and last but not least for the rise of new competitors from emerging markets.
dc.language.isoen_NZ
dc.publisherAuckland University of Technology
dc.subjectCase study
dc.subjectCompetitive advantage
dc.subjectLate entry
dc.subjectSouth Korea
dc.subjectGermany
dc.subjectAutomobile industry
dc.titleThe rise and competitiveness of South Korean automobile manufacturers - a comparative study with German auto producers
dc.typeThesis
thesis.degree.grantorAuckland University of Technology
thesis.degree.levelMasters Dissertations
thesis.degree.nameMaster of Business
dc.rights.accessrightsOpenAccess
dc.date.updated2010-10-21T15:22:02Z


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record