Browsing by Author "Xian, Zhuoyi"
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The Effect of Zomato Online Reviews on Customers' Dining Intentions: The Moderating Role of Gender Difference
Xian, Zhuoyi (Auckland University of Technology, 2020)With the popularity of Web 2.0 technologies and mobile applications, consumers are becoming increasingly socially interactive and media-oriented, relying on online reviews to help them with decision-making before an actual ...