Browsing by Author "Woodside, A"

Now showing items 1-2 of 2

    • Corporate brand-rapture theory: antecedents, processes, and consequences

      Lloyd, ST; Woodside, A (Emerald, 2013)
      Purpose – This study provides analytical insights into corporate brand-rapture (CBR), its antecedents and consequences, and contributes to methodology for modeling CBRs. Design/methodology/approach – The paper defines the ...

    • Improving research on thinking and deciding by executives

      De Villiers, R; Woodside, A (International Association for Technology, Education and Development (IATED), 2011)
      While a meta-analysis is necessary to test the claim that the logic dominates the majority of studies, most studies by academic scholars on thinking and actions by executives appear to rely on cross-sectional surveys that ...