Browsing by Author "Poosalingam, Jyotsna"
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Studying the effects of persuasion knowledge and internet literacy on user behaviour online
Poosalingam, Jyotsna (Auckland University of Technology, 2015)The purpose of this research study is to evaluate if user behaviour is affected when Persuasion Knowledge is activated in an online environment compared to a mobile environment. To determine the answer to this research ...