Browsing by Author "Du, Qian"
Now showing items 1-1 of 1
-
Understanding New Zealand's online marketing strategy from the perspective of the potential Chinese youth market - A case study of Dalian
Du, Qian (Auckland University of Technology, 2018)This research illustrates New Zealand’s online marketing strategy with respect to the potential Chinese youth market. The research aims to analyse the impact of New Zealand’s online strategies on the Chinese youth market’s ...