ICDC - the Institute of Culture, Discourse and Communication

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https://hdl.handle.net/10292/1107
ICDC - the Institute of Culture, Discourse and Communication is grounded in collaborative, trans-disciplinary research projects. The Institute is committed to engaging with contemporary cultural issues, while analysing the social, economic and political discourses and communicative practices that shape meaning around these.

In recent years, work at the Institute has focused on the key concerns of culture, discourse and communication. Scholars from various disciplines have come together on projects spanning language use, media such as the internet and television, and national identity.

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Browsing ICDC - the Institute of Culture, Discourse and Communication by Title

Now showing 1 - 20 of 44
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    12th Language and Society Conference 2010
    (Institute of Culture, Discourse and Communication, AUT University, 2010)
    No abstract.
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    Afrikaner identity: argument, discourse, and stigma
    (Institute of Culture Discourse and Communication, AUT University, 2013) Theunissen, PS
    The search for and the development of an Afrikaner identity are not novel manifestations. These are practices that have manifested for centuries, finding their roots in the 18th century when Dutch speaking colonists deliberately flaunted Dutch East India Company regulations to cross colonial borders into unchartered territory to hunt and trade with the Xhosa of Southern Africa. These trekboere laid the foundations for what is understood to be Afrikaner identity. As socio-political circumstances changed, these foundations have been interpreted and re-interpreted. While in its simplest form “Afrikaner” refers to an Afrikaans-speaking South African of European descent, what constitutes an Afrikaner identity is considerably more complex. Firstly, not all Afrikaans-speaking people classify themselves as Afrikaners. Secondly, Afrikaans has been stigmatised through its association with apartheid (Verwey & Quayle, 2012). Thirdly, external symbols of Afrikaner identity are purposefully and methodically being removed by the current South African government (Orman, 2008). It is within this context that this paper explores the notion of Afrikaner identity, stigma and the discourse surrounding it. It focuses, amongst others, on a recent art exhibition entitled Jong Afrikaner (‘Young Afrikaner’) and an article on Afrikaner identity published in the newspaper Rapport. Applying Goffman’s (1991) notion of the construction of a stigma theory, the analysis shows that Afrikaner identity’s association with “whiteness” and the Afrikaans language are under dispute. There is polarisation in the debate on Afrikaans identity whereby each party stigmatises the opposing party through applying terms such as “libtards” (liberal retard). The paper argues that the latter activities represent a measured attempt not only to silence opposing views but to create a state of hegemony. It further argues that stigma theories surrounding Afrikaner identity are not limited to social media discussions but can be found in the discourse of traditional media. It concludes that stigmatisation undermines the constructive re-interpretation of Afrikaner identity by fashioning an unsympathetic environment that silences those identifying themselves as being Afrikaners.
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    Carving a niche for minority language media studies not so easy. Book Review of ‘Social Media and Minority Languages: Convergence and the Creative Industries’, edited by E. Gruffydd Jones and E Uribe-Jongbloed
    (Pacific Media Centre, Creative Industries Research Institute, AUT University, 2014-05-01) Smith, P
    Whenever a new field of research emerges a lot of shuffling and sorting of knowledge is required to establish a niche, to define its boundaries, to encourage acknowledgement of the area and to stimulate debate concerning the application of various methodologies and theoretical frameworks. This is the case with Social Media and Minority Languages: Convergence and the Creative Industries. The catalyst for the book’s production, as implied by the title, is the technological advancement of social media, the resulting convergence of media in the digital age, and perhaps most importantly the positive and negative effects these have on minority or minoritised languages. Yet in reviewing its 17 chapters by more than 30 authors, it is clear the overall objective appears to be strongly focused on the reinforcement of Minority Language Media (MLM) as a field of study distinct from mainstream media studies because of its specific concern with ‘how media can be used to help languages’ (p. 255).
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    Centre for Communication Research - An AUT Key Research Institute: Annual Report 2002
    (Institute of Culture, Discourse & Communication, AUT University, 2003-01-01) Bell, A
    No abstract.
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    Centre for Communication Research - An AUT Key Research Institute: Annual Report 2003
    (Institute of Culture, Discourse & Communication, AUT University, 2004-03-04) Bell, A
    No abstract.
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    Centre for Communication Research - An AUT Key Research Institute: Annual Report 2004
    (Institute of Culture, Discourse & Communication, AUT University, 2005-02-28) Bell, A
    No abstract.
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    Centre for Communication Research - An AUT Key Research Institute: Annual Report 2005
    (Institute of Culture, Discourse & Communication, AUT University, 2006-03-01) Bell, A
    No abstract.
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    Centre for Communication Research - An AUT Key Research Institute: Annual Report 2006
    (Institute of Culture, Discourse & Communication, AUT University, 2007-02-01) Bell, A
    No abstract.
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    ‘Don’t call me European - I’ve never been to Europe!’ Identity politics in post-colonial New Zealand
    (Critical Approaches to Discourse Analysis Across Disciplines (CADAAD), 2014-09-02) Smith, P
    A rejection by some white majority New Zealanders of the category of ‘European’ to describe their ethnicity in the 2006 census raises questions about how national identity is perceived in a country that has become increasingly multicultural in the last 60 years. Although British culture still remained at the core of New Zealand European identity, why was there a greater impetus by some at this time to seek out a true New Zealand identity or, as some see it, a majority group identity, by claiming ‘New Zealander’ as their ethnicity rather than ‘NZ European’ ? This paper draws on the theoretical writings of sociologist David Pearson who takes an historical view of the challenges to majoritarian national narratives of antipodean societies that include “the demise of the British Empire …[and] the rise of a neo-Europe, increasing racial and ethnic diversity and burgeoning regional, indigenous, and religious nationalisms, plus globalization and radical economic and political responses to the insecurities of a new world order” (2008, p.49). In this research I apply the discourse-historical approach of CDA (Wodak et al, 1999; Wodak & Meyer, 2009) to investigate the discourses surrounding people’s rejection of their European heritage based on these pivotal factors. Following a review of the historical emergence of a New Zealand national identity since the British first colonised the country in the 1800s, this paper uses a case study of a public online discussion about the 2006 census ethnicity question to explore people's construction of identity in relation to European origins. It focuses on content, discursive strategies and linguistic features in the discussion that contributed to the construction of the nation’s identity. Two opposing discourses are identified and discussed – one that legitimises the use of ‘New Zealander’ as an ethnicity based on the premise that many people no longer feel a connection with Europe and in fact have never ‘been there’, while the other discourse views the claiming of ‘New Zealander’ by NZ Europeans for themselves to be a form of discrimination and subtle racism that marginalises other ethnic groups. The transformation of national identity is considered in the context of political rhetoric that called for New Zealanders to be more accepting of ethnic minority groups. Pearson, D. (2008). Reframing majoritarian national identities within an antipodean perspective. Thesis Eleven, 95(November), 48–57. Wodak, R., de Cillia, R., Reisigl, M., & Liebhart, K. (1999). The discursive construction of national identity. Edinburgh, Scotland: Edinburgh University Press. Wodak, R., & Meyer, M. (2009). Critical discourse analysis: History, agenda, theory and methodology. In R. Wodak & M. Meyer (Eds.), Methods of critical discourse analysis (pp. 1–33). London, England: Sage Publications.
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    Facebook Monopolises New Zealand’s Online Social Networking Landscape
    (Institute of Culture, Discourse and Communication, AUT University, 2011)
    No abstract.
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    The Immediate Effect of Parental Language Choice on That of Their Children's Language in Chinese Migrant Families
    (Crane Publishing Co., 2014-02-02) Yu, S
    For the majority of migrants, family is the last redoubt of mother tongue maintenance. Understandably, there has thus been a large body of literature on the importance of parental influence on the language behaviour of their children. While many of the studies focus on either reversing language shift (Fishman 1991) or bilingual education (Barron-Hauwaert 2004), much less attention has been given to the immediate effect of parental language choice on that of their children in everyday interaction. In the present study, eight Chinese migrant children, aged 5 to 11 years, were monitored for one calendar year using Conversational Round (CR) as the primary unit of analysis. Results show that parental use of English sharply increased the use of English by the children and, if parents responded in English to code-switching by the children, there was only a slight chance of the children switching back to Chinese in the subsequent turn. It is therefore indicated that language choice is a substantially effective parental strategy for the maintenance of the mother tongue in children of this age group.
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    Institute of Culture, Discourse & Communication Annual Report 2007
    (Institute of Culture, Discourse and Communication, AUT University, 2007)
    No abstract.
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    Institute of Culture, Discourse & Communication Annual Report 2008
    (Institute of Culture, Discourse and Communication, AUT University, 2008)
    No abstract.
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    Institute of Culture, Discourse & Communication Annual Report 2009
    (Institute of Culture, Discourse and Communication, AUT University, 2009)
    No abstract.
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    Institute of Culture, Discourse & Communication Annual Report 2010
    (Institute of Culture, Discourse and Communication, AUT University, 2010)
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    Institute of Culture, Discourse & Communication Annual Report 2011
    (Institute of Culture, Discourse and Communication, AUT University, 2011)
    No abstract.
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    Institute of Culture, Discourse & Communication Annual Report 2012
    (Institute of Culture, Discourse and Communication, AUT University, 2012)
    No abstract.
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    Institute of Culture, Discourse & Communication Annual Report 2013
    (Institute of Culture, Discourse and Communication, AUT University, 2013)
    No abstract.
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    Institute of Culture, Discourse & Communication Annual Report 2014
    (Institute of Culture, Discourse and Communication, AUT University, 2014)
    No abstract.
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    Institute of Culture, Discourse & Communication Annual Report 2016
    (Institute of Culture, Discourse and Communication, AUT University, 2016)
    No abstract.
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