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- ItemAligning business and information systems thinking: a cognitive approach(IEEE, 2006) Tan, F. B.; Gallupe, R.Business-information systems (IS) alignment has become an important strategic imperative for organizations competing in the global economy. Recent research (Reich and Benbasat ) indicates that building a shared understanding between business and IS executives is one way of strengthening this alignment. This paper describes a study that examines the cognitive basis of shared understanding between business and IS executives. Using Personal Construct Theory (Kelly ), this study uses cognitive mapping techniques to explore the commonal-ities and individualities in the cognition between these executives. Eighty business and IS executives in six companies participated in this study. The results indicate that a higher level of cognitive commonality is positively related to a higher level of business-IS alignment. This is supported by ﬁndings that greater diversity in cognitive structure and cognitive content of business and IS executives coincide with a lower level of alignment. Implications for practitioners and researchers are discussed.
- ItemDesign preferences of U.S. and Chinese Virtual Communities: an exploratory study(AIS, 2004) Tan, F. B.; Lin, H.; Urquhart, C.This paper explores the design preferences of virtual communities in two cultural groups – the U.S. and China. The design preferences studied are web design, tools used and types of virtual communities preferred. Content analysis was employed to study twenty of the most popular Chinese and U.S. virtual communities. The study found that there are differences in the preference for the type of virtual communities and the tool used by Chinese and U.S. communities. The findings challenge aspects of website design across these cultural groups thought to be dissimilar based on prior research. Implications for research and practice are also discussed.
- ItemExploring website evaluation criteria using the repertory grid technique: a Web Designers' perspective(AIS, 2003) Tan, F. B.; Tung, L.Businesses today are increasingly creating a compelling presence on the World Wide Web. This phenomenon is projected to sustain in the near future. However, many retailers are unable to capture their desired markets due to the lack of a comprehensive set of criteria for building effective business-to-consumer (B2C) websites. This study aims to investigate web designers’ perceptions of an “effective” website. Twenty web designers were interviewed using Kelly’s Repertory Grid Technique in order to elicit factors that they consider important when designing or developing B2C websites. Using grounded theory approach, these elicited data were then classified into 14 meta-categories. The intensive nature of the interviews eventually gave rise to a comprehensive framework that broadens the base of existing web evaluation literature. This framework is based on an adapted Technology Acceptance Model with the 4 dimensions of Perceived Ease of Use, Perceived Usefulness, Perceived Playfulness and Attractiveness.
- ItemMessaging media perceptions and preferences: a pilot study in two distinct cultures(IEEE, 2007) Guo, Z.; Tan, F. B.; Turner, T.; Xu, H.This study empirically examines university students' perceptions and their views of when they adopt Instant Messaging (IM) and Short Messaging Service (SMS) and how they perceive and prefer these two media, in conjunction with other media (face-to-face, telephone, and email), in their university learning activities across two different cultural contexts: Australian university and Chinese university. The overall results of this study support some aspects of media richness theory. Although IM is perceived to be richer than email, it is not perceived to be the most popular medium for any situation. Data also demonstrate cultural differences in media perceptions of and preferences for new media. Specifically, Australian students have higher preference for email than their Chinese counterparts and Australian students also perceive SMS as leaner in terms of medium richness and have less preference for SMS than their Chinese counterparts. © 2007 IEEE.
- ItemThe effect of normative social influence and cultural diversity on group interactions(IEEE, 2006) Guo, Z.; Turner, T.; Tan, F. B.Motivated by concerns regarding the impact of cultural diversity on group interaction processes and a desire to extend the Social Influence Model of Technology Use, this paper discusses the impact of normative social influence on enhancing group media use and group decision making performance over time in different cultural group compositions. This paper proposes that the strength of attraction to the group influences the similarity in media perception and use of group members. The similarity of group media perception and use is proposed to influence group performance. Concurrently, group cohesion, similarity of media perception and use, and group performance are positively correlated over time. Since culture affects individuals' values, beliefs and behavior, this paper proposes that the degree of similarity in media perception and media use may differ when group composition varies by culture. Several propositions for empirical examination are highlighted. Finally, the paper concludes with a discussion of the importance and implications of understanding cultural diversity and social influence on technology use and group performance. © 2006 IEEE.