Juxtapose: An Exploration of the Technical and Aesthetic Potential of Print-based Augmented Reality Design

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aut.embargoNoen_NZ
aut.thirdpc.containsNoen_NZ
aut.thirdpc.permissionNoen_NZ
aut.thirdpc.removedNoen_NZ
dc.contributor.advisorJackson, Anna
dc.contributor.advisorAntonczak, Laurent
dc.contributor.authorMenorath, Darren
dc.date.accessioned2017-04-19T03:48:07Z
dc.date.available2017-04-19T03:48:07Z
dc.date.copyright2016
dc.date.created2017
dc.date.issued2016
dc.date.updated2017-04-12T09:00:35Z
dc.description.abstractThis practice-led research project examines how the technological and aesthetic components of augmented reality (AR) serve to extend, enhance and disrupt print-based design. The outcome of the project is a conceptual hybrid AR/print publication that demonstrates the aesthetics and models of AR creation in an augmented space; a book that represents the merging of virtual and physical, in terms of technology and aesthetics. Juxtapose explores tensions between the digital and the analogue and invites the reader to physically and virtually interact with the artefact. Handmade and digital elements are juxtaposed to enhance, extend and reveal layers of information and representation. The artefact is a site of experimentation that explores the possibilities of interaction resulting from the use of multiple markers to create a playful augmented space. This project also investigates the concept of an augmented space; a mixed reality (MR) world (a hybrid reality that combines physical and digital objects in a real-time interactive space). Juxtapose engages with Matsuda’s contemporary vision of an augmented space (2016), a term proposed by Manovich (2002) that draws on Baudrillard’s concept of hyperreality based on simulacra and simulation (1981). Matsuda proposes that Manovich’s augmented space is also a setting where individuals are free to create, customise and contribute to both shared and personal augmented space. The final artefact uses a collection of zines (handmade magazines) that explores the hyper- consumerist aesthetic of the Vaporwave design movement as a form of visual critique, whilst proposing a networked model of content creation in augmented space. Taking into consideration current handmade movements such as Zine culture, this project also considers the potential of AR as a participatory creative space.en_NZ
dc.identifier.urihttps://hdl.handle.net/10292/10422
dc.language.isoenen_NZ
dc.publisherAuckland University of Technology
dc.rights.accessrightsOpenAccess
dc.subjectJuxtaposeen_NZ
dc.subjectDarren Menorathen_NZ
dc.subjectAugmented Realityen_NZ
dc.subjectARen_NZ
dc.subjectPrint designen_NZ
dc.subjectMixed Realityen_NZ
dc.subjectMRen_NZ
dc.subjectAugmented Spaceen_NZ
dc.subjectHyperrealityen_NZ
dc.subjectZinesen_NZ
dc.subjectVaporwaveen_NZ
dc.subjectInternet Arten_NZ
dc.subjectInternet Cultureen_NZ
dc.subjectProsumeren_NZ
dc.subjectPhysical and digitalen_NZ
dc.subjectHybrid AR/printen_NZ
dc.subjectGraphic designen_NZ
dc.subjectPrint publicationen_NZ
dc.subjectVirtual and physicalen_NZ
dc.subjectMatsudaen_NZ
dc.subjectManovichen_NZ
dc.subjectBaudrillarden_NZ
dc.subjectSimulacra and Simulationen_NZ
dc.subjectZine cultureen_NZ
dc.subjectParticipatory creative spaceen_NZ
dc.titleJuxtapose: An Exploration of the Technical and Aesthetic Potential of Print-based Augmented Reality Designen_NZ
dc.typeExegesis
thesis.degree.grantorAuckland University of Technology
thesis.degree.levelMasters Theses
thesis.degree.nameMaster of Creative Technologiesen_NZ
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