Survival strategies: a New Zealand hospitality habitual entrepreneur

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aut.researcherLiu, Claire
dc.contributor.authorNeill, LJ
dc.contributor.authorLiu, C
dc.contributor.editorAlvarez, M
dc.contributor.editorGenc, C
dc.contributor.editorHatipoglu, B
dc.contributor.editorSalman, D
dc.contributor.editorUnalan, D
dc.date.accessioned2011-08-09T03:17:20Z
dc.date.accessioned2011-08-09T03:17:40Z
dc.date.available2011-08-09T03:17:20Z
dc.date.available2011-08-09T03:17:40Z
dc.date.copyright2011
dc.date.issued2011
dc.description.abstractThe purpose of this paper is to report the findings of case study research conducted in Auckland, New Zealand in 2010. This research examined the motivators prompting a habitual entrepreneur to engage within new venture start ups within the vibrant hospitality industry. This paper focuses on explaining how and why an entrepreneur within the highly competitive hospitality industry seeks business expansion via habitual entrepreneurship during economic recession. The research involves in-depth interviews of a successful hospitality habitual entrepreneur. This paper reports on the New Zealand entrepreneur’s personal and business profile, motivations that prompt entrepreneurship, business management strategies and the wider factors affecting his success. This study provides insights into the characteristics and behaviours of habitual entrepreneurs within a New Zealand hospitality context. Therefore, this paper contributes to entrepreneurship literature by demystifying New Zealand’s unique and innovative mindset the ‘number eight wire’ mentality.
dc.identifier.citationAdvances In Hospitality And Tourism Marketing And Management Conference, Bogazici University Istanbul Turkey, 2011-06-19 - 2011-06-24, pages 1 - 810
dc.identifier.urihttps://hdl.handle.net/10292/1665
dc.publisherBogazici University
dc.relation.replaceshttp://hdl.handle.net/10292/1664
dc.relation.replaces10292/1664
dc.relation.urihttp://www.httrc.com/ahtmm/index_files/part1.pdf
dc.rights.accessrightsOpenAccess
dc.subjectHospitality entrepreneurship
dc.subjectHabitual entrepreneur
dc.subjectEntrepreneurial characteristics
dc.subjectNew Zealand.
dc.titleSurvival strategies: a New Zealand hospitality habitual entrepreneur
dc.typeConference Contribution
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Applied Humanities
pubs.organisational-data/AUT/PBRF Researchers
pubs.organisational-data/AUT/PBRF Researchers/Applied Humanities PBRF Researchers
pubs.organisational-data/AUT/PBRF Researchers/Applied Humanities PBRF Researchers/APH Hospitality
pubs.organisational-data/AUT/PBRF Researchers/Applied Humanities PBRF Researchers/APH Tourism
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