Analysing Push and Pull Motives for Volcano Tourism at Mount Pinatubo, Philippines

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aut.relation.journalGeoheritageen_NZ
aut.researcherSchanzel, Heike
dc.contributor.authorAquino, Ren_NZ
dc.contributor.authorSchanzel, Hen_NZ
dc.contributor.authorHyde, Ken_NZ
dc.date.accessioned2017-07-30T21:55:22Z
dc.date.available2017-07-30T21:55:22Z
dc.date.copyright2017-07-27en_NZ
dc.date.issued2017-07-27en_NZ
dc.description.abstractThis paper investigates the motivations of visitors undertaking a volcano tour at Mount Pinatubo in the Philippines. The study identifies push and pull motives for visiting a non-erupting active volcano; tests the influence of age, gender and prior experience of volcanic tourism on visitors; and examines differences in motivations for domestic versus international visitors. A total of 174 survey responses were collected and analysed. The results reveal four push motives, namely escape and relaxation, novelty-seeking, volcano knowledge-seeking and socialisation, and two pull motives, namely disaster and cultural heritage-induced and volcanic and geological attribute-driven. Novelty-seeking was found as the strongest motive for visiting volcanic sites. Domestic visitors display higher escape and relaxation and socialisation motives compared to international visitors. The findings provide implications for developing and marketing volcanobased geotourism and for diversifying the Philippines’ tourism products. This study makes a valuable contribution to the under-researched understanding of geotourism at volcanic sites.en_NZ
dc.identifier.citationGeoheritage (2017). https://doi.org/10.1007/s12371-017-0254-z
dc.identifier.doi10.1007/s12371-017-0254-zen_NZ
dc.identifier.issn1867-2477en_NZ
dc.identifier.urihttps://hdl.handle.net/10292/10708
dc.publisherSpringer Verlagen_NZ
dc.relation.urihttps://link.springer.com/article/10.1007%2Fs12371-017-0254-z
dc.rightsAn author may self-archive an author-created version of his/her article on his/her own website and or in his/her institutional repository. He/she may also deposit this version on his/her funder’s or funder’s designated repository at the funder’s request or as a result of a legal obligation, provided it is not made publicly available until 12 months after official publication. He/ she may not use the publisher's PDF version, which is posted on www.springerlink.com, for the purpose of self-archiving or deposit. Furthermore, the author may only post his/her version provided acknowledgement is given to the original source of publication and a link is inserted to the published article on Springer's website. The link must be accompanied by the following text: "The final publication is available at www.springerlink.com”. (Please also see Publisher’s Version and Citation).
dc.rights.accessrightsOpenAccessen_NZ
dc.subjectGeotourism; Mount Pinatubo; Philippines; Push-pull motivation theory; Volcano tourism
dc.titleAnalysing Push and Pull Motives for Volcano Tourism at Mount Pinatubo, Philippinesen_NZ
dc.typeJournal Article
pubs.elements-id281540
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Business & Law
pubs.organisational-data/AUT/Business & Law/Marketing
pubs.organisational-data/AUT/Business & Law/Marketing/Marketing PBRF 2012
pubs.organisational-data/AUT/Culture & Society
pubs.organisational-data/AUT/Culture & Society/Hospitality & Tourism
pubs.organisational-data/AUT/Culture & Society/Hospitality & Tourism/Tourism & Event Management
pubs.organisational-data/AUT/Faculty of Business, Economics and Law
pubs.organisational-data/AUT/Faculty of Business, Economics and Law/Marketing, Advertising, Retailing & Sales
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