You and Me Got a Whole Lot of History: an historical analysis of music distribution and formats, and the socio-cultural trends that have shaped them

Simple item page
aut.embargoNoen_NZ
aut.thirdpc.containsNoen_NZ
aut.thirdpc.permissionNoen_NZ
aut.thirdpc.removedNoen_NZ
dc.contributor.advisorJones, Katharine
dc.contributor.advisorMarshall, Roger
dc.contributor.authorJamieson, Brianna Maree
dc.date.accessioned2016-07-04T02:42:44Z
dc.date.available2016-07-04T02:42:44Z
dc.date.copyright2016
dc.date.created2016
dc.date.issued2016
dc.date.updated2016-07-03T11:10:46Z
dc.description.abstractThe music industry has been in a state of flux for the past 20 years. Disrupted by the digital revolution, and the significant consumer uptake in the piracy of music product, revenues have fallen substantially over a relatively short period of time. This case study analyzes the historical timeline of music product formats and distribution methods whilst contextualizing them through the socio-cultural trends that have shaped the shifts in music format and distribution methods, through a business lens. From the distribution of physical music product, through all the transitional periods surrounding the digital revolution, and the new model of non-acquisition consumption through streaming, the consumer behaviour trends that have impacted on music distribution and format are analyzed as important influencing factors. The case study uncovers an industry resistant to change, and an industry that behaves in a wholly reactive way to consumer behaviour trends. This research also discusses the potential future around the sale of recorded music, as socio-cultural trends continue to shape the development of music as a cultural commodity. A distribution strategy for maximizing revenue for each distribution method and format is proposed, by strategically releasing new recorded music products (albums) physically, digitally and through streaming service in a specific timeline in order to avoid the cannibalization of each format. It is further proposed that the future of recorded music may not actually lie in the sale of recorded music being a primary revenue stream for the music industry going forward, and instead may be more appropriately utilized as a marketing vehicle to drive consumer spending in more lucrative revenue streams such as live performance, and branded merchandise. (Also, the title is a One Direction lyric).en_NZ
dc.identifier.urihttps://hdl.handle.net/10292/9915
dc.language.isoenen_NZ
dc.publisherAuckland University of Technology
dc.rights.accessrightsOpenAccess
dc.subjectMarketingen_NZ
dc.subjectConsumer behaviouren_NZ
dc.subjectSocio-cultural trendsen_NZ
dc.subjectHistorical analysisen_NZ
dc.subjectCase studyen_NZ
dc.subjectHistorical case studyen_NZ
dc.subjectMusic industryen_NZ
dc.subjectMusicen_NZ
dc.subjectMusic producten_NZ
dc.subjectMusic as a commodityen_NZ
dc.subjectRecord labelsen_NZ
dc.subjectRecord labelen_NZ
dc.subjectMajor record labelsen_NZ
dc.subjectMajor record labelen_NZ
dc.subjectDigital musicen_NZ
dc.subjectStreamingen_NZ
dc.subjectSpotifyen_NZ
dc.subjectDistributionen_NZ
dc.subjectMusic formaten_NZ
dc.subjectMusic distributionen_NZ
dc.subjectMusic revenueen_NZ
dc.subjectDigitizationen_NZ
dc.subjectDigital revolutionen_NZ
dc.titleYou and Me Got a Whole Lot of History: an historical analysis of music distribution and formats, and the socio-cultural trends that have shaped themen_NZ
dc.typeDissertation
thesis.degree.grantorAuckland University of Technology
thesis.degree.levelMasters Dissertations
thesis.degree.nameMaster of Businessen_NZ
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
JamiesonB.pdf
Size:
962.42 KB
Format:
Adobe Portable Document Format
Description:
Dissertation
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
895 B
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Masters Dissertations