Te Roopu Waiora E Inclusão Na Nova Zelândia. Um Projeto De Design Para Uma Ong Māori Dedicada a Defici-entes

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aut.relation.conferenceARTEFACTO 2020en_NZ
aut.relation.endpage216
aut.relation.pages5
aut.relation.startpage211
aut.researcherMortensen Steagall, Marcos
dc.contributor.authorLoh, Cen_NZ
dc.contributor.authorMichie, Ken_NZ
dc.contributor.authorMortensen Steagall, Men_NZ
dc.contributor.authorStrickland, Cen_NZ
dc.contributor.authorNolwazi, Men_NZ
dc.contributor.authorSanguanrachasab, Jen_NZ
dc.contributor.authorTavares, Ten_NZ
dc.contributor.editorMendes Silva, Ben_NZ
dc.date.accessioned2020-12-03T21:00:32Z
dc.date.available2020-12-03T21:00:32Z
dc.date.copyright2020-11-26en_NZ
dc.date.issued2020-11-26en_NZ
dc.description.abstractThis paper describes a Communication Design project developed by year three Communication Design students in Aotearoa/New Zealand. The article outlines the methodological framework based on a human-centred design approach to problem-solving, considered through a pragmatic paradigm and mixed methods. The design of the methodology considered that Te Roopu Waiora (TRW) is a non-profitable social enterprise organisation dedicated to supporting the Māori community with sensorial, physical and intellectual disabilities. As such, the methodology for this project reached beyond the traditional Western design practice, and it required culturally specific knowledge to appropriately reflect the Kaupapa Māori values at the centre of the organisation. Through an in- 1 Kaupapa significa um conjunto de ideias que funcionam como base ou fundamento para uma ação, funcionando como um conjunto de valores e princípios. vestigation of design practices involving a human-centred design approach, this project has enabled students to reflect in Māori principles that were integral to the development of a cohesive rebrand, and to reflect these values to the audience.en_NZ
dc.identifier.citationProceedings of the International Conference on Digital Creation in Arts and Communication, ARTeFACTo2020, pp. 212-216.
dc.identifier.isbn978-989-9023-32-1en_NZ
dc.identifier.urihttps://hdl.handle.net/10292/13843
dc.publisherCentro de Investigação e Comunicação (CIAC)en_NZ
dc.relation.urihttp://artefacto.artech-international.org/program-2/
dc.rightsAuthor(s) retain the copyright of the respective article(s). Global publication copyright © 2020 by Artech International. Content from this work may be used under the terms of the Creative Commons Attribution-NonCommercial-Share Alike 4.0 International (CC BY-NC-SA 4.0) licence. Any further mechanical, electronic or digital distribution of this work must maintain attribution to the author(s), title of the work, conference proceedings, global copyright holder and must not be intended for commercial purposes.
dc.rights.accessrightsOpenAccessen_NZ
dc.subjectDesign in Aotearoa New Zealand,en_NZ
dc.subjectKaupapa Māorien_NZ
dc.subjectBrandingen_NZ
dc.subjectDesign Educationen_NZ
dc.subjectHuman-centred designen_NZ
dc.titleTe Roopu Waiora E Inclusão Na Nova Zelândia. Um Projeto De Design Para Uma Ong Māori Dedicada a Defici-entesen_NZ
dc.typeConference Contribution
pubs.elements-id395041
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Design & Creative Technologies
pubs.organisational-data/AUT/Design & Creative Technologies/Art & Design
pubs.organisational-data/AUT/PBRF
pubs.organisational-data/AUT/PBRF/PBRF Design and Creative Technologies
pubs.organisational-data/AUT/PBRF/PBRF Design and Creative Technologies/PBRF Art and Design
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