Validating the extended technology acceptance model: perceived playfulness in the context of information-searching websites

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dc.contributor.authorTan, F. B.
dc.contributor.authorChung, J.
dc.date.accessioned2010-11-23T01:47:22Z
dc.date.available2010-11-23T01:47:22Z
dc.date.copyright2005
dc.date.created2005
dc.date.issued2005
dc.description.abstractPrior research that has used the Technology Acceptance Model (TAM) to predict Internet usage has focused on perceived ease of use and perceived usefulness of websites. More recently, in an extension of TAM to include an intrinsic motivator, perceived playfulness was found to be another important factor in user acceptance of websites (Moon and Kim, 2001). Since then, no other research found has validated the significance of perceived playfulness. The purpose of this study is therefore to validate Moon and Kim’s extended TAM by exploring the importance of the intrinsic factor “perceived playfulness”, in the context of information-searching sites on the Internet.
dc.identifier.urihttps://hdl.handle.net/10292/1069
dc.publisherAIS
dc.relation.urihttp://aisel.aisnet.org/acis2005/111/
dc.rightsFelix Tan and Janine Chung © 2005. The authors assign to ACIS and educational and non-profit institutions a non-exclusive licence to use this document for personal use and in courses of instruction provided that the article is used in full and this copyright statement is reproduced.
dc.rights.accessrightsOpenAccess
dc.source16th Australasian Conference on Information Systems, Sydney, Paper 111
dc.subjectTechnology acceptance model
dc.subjectPerceived playfulness
dc.subjectInformation searching
dc.subjectIntrinsic motivation
dc.titleValidating the extended technology acceptance model: perceived playfulness in the context of information-searching websites
dc.typeConference Proceedings
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