The Perceptions of Non-te Reo Māori Speakers on Language Use in English-Speaking News Media

aut.embargoNo
aut.thirdpc.containsNo
dc.contributor.advisorFrommherz, Gudrun
dc.contributor.advisorMulrennan, Danni
dc.contributor.authorWhitley, Celia
dc.date.accessioned2024-04-17T02:36:57Z
dc.date.available2024-04-17T02:36:57Z
dc.date.issued2024
dc.description.abstractThis research captures the attitudes and perceptions of non-te reo Māori speakers on the usage of te reo Māori in mainstream English-speaking news media in New Zealand. The mixed-methods study uses a survey for the quantitative data collection and eight semi-structured interviews for the qualitative data collection. Data is analysed via statistical visualisation and thematic analysis. Results reflect the power mainstream English-speaking news media has by including te reo Māori in their reporting. Although the research project found contradictory perceptions, it was discovered that the inclusion of te reo Māori alleviated resistance and reduced feelings of exclusion. In addition, the usage of te reo Māori in mainstream English-speaking news media can be seen as a language learning tool.
dc.identifier.urihttp://hdl.handle.net/10292/17426
dc.language.isoen
dc.publisherAuckland University of Technology
dc.rights.accessrightsOpenAccess
dc.titleThe Perceptions of Non-te Reo Māori Speakers on Language Use in English-Speaking News Media
dc.typeDissertation
thesis.degree.grantorAuckland University of Technology
thesis.degree.nameMaster of Communication Studies
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