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dc.identifier.citationIPSERA Conference 2015, 29-March to 1-April, Amsterdam, Netherlands
dc.description.abstractAims: identify and explain purchasing-oriented patterns in Small and Medium Sized Enterprises (SMEs) via case study research. Scope: Using a conceptual framework and empirical research this article proposes a series of purchasing-oriented patterns in SMEs. These patterns align activities to achieve the SMEs proposed value proposition towards customers and activities to purchase resources needed for realizing the value proposition. Structure: This paper introduces the research topic. It discusses a conceptual framework and theory. It then continues with the methodology to collect and analyse case study data and describes empirical finding. It discusses these findings related to the framework and literature and ends with summarizing first conclusions. Conclusion: The SMEs in the dataset use four types of purchasing-oriented patterns related to their customer value propositions These SMEs can strive for low transaction costs can but invest in extrinsic product attributes to realize their value proposition. Both the transaction cost theory and the resource based view help to explain the purchasing-oriented patterns. Further research is needed to strengthen and validate findings.
dc.publisherIPSERA, Faculty of Economics and Business Administration, Amsterdam Universityen_NZ
dc.rightsNOTICE: this is the author’s version of a work that was accepted for publication. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in (see Citation). The original publication is available at (see Publisher's Version).
dc.subjectSmall-medium sized enterprises (SMEs)
dc.subjectPurchasing-oriented activities
dc.subjectCase studies
dc.titleThe nature of embedded purchasing activities in SMEs – results from a Dutch multiple case studyen_NZ
dark.contributor.authorHagelaar, Gen_NZ
dark.contributor.authorStaal, Aen_NZ
dark.contributor.authorHolman, Ren_NZ
dark.contributor.authorWalhof, Gen_NZ
aut.publication.place06 April 2014en_NZ

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