• The Role of Event Related Potentials in Pre-comprehension Processing of Consumers to Marketing Logos

      Nazari, MA; Salehi Fadardi, J; Gholami Doborjeh, Z; Amanzadeh Oghaz, T; Saeedi, MT; Yazdi, SAA (Guilan University of Medical Sciences, and co-published by Negah Institute for Scientific Communication, 2019)
      Background: In human behavior study, by peering directly into the brain and assessing distinct patterns, evoked neurons and neuron spike can be more understandable by taking advantages of accurate brain analysis. Objectives: ...