Browsing Open Research by Author "Terlutter, R"

Now showing items 1-1 of 1

Who gains, who loses? Recall and recognition of brand placements in 2D, 3D and 4D movies

Terlutter, R; Diehl, S; Koinig, I; Waiguny, M (İstanbul Technical University, Faculty of Management, 2013)

Brand placements in movies are common throughout the world. During the last 5 years, 3D movie technology has experienced a boost in cinemas and home entertainment. Furthermore advanced cinemas also offer “4”D experiences ...