Browsing Doctoral Theses by Thesis Supervisor "Naylor, Michael"
Now showing items 1-3 of 3
-
Celebrity athlete endorsement and social marketing: Promoting participation in sport and physical activity
(Auckland University of Technology, 2018)Endorsement is a common promotional strategy which can capture the attention of a target audience. Social marketing campaigns promoting sport and physical activity could be more effective if endorsed by a suitable individual. ... -
Factors affecting knowledge-sharing within endurance-sports online communities
(Auckland University of Technology, 2014)According to Hur, Ko, and Valacich (2007), the Internet is becoming one of the most important management tools for sports stakeholders (e.g. marketers, sports business owners, and etc.). The number of Internet users has ... -
Support for Major Sport Event Referendums: A New Zealand Bid for the Commonwealth Games
(Auckland University of Technology, 2020)In recent years, referendums have been used to inform decisions to bid on major sport events. Despite the belief that major sport event success is associated with host community support for the event, local residents are ...