AUT LibraryAUT
View Item 
  •   Open Theses & Dissertations
  • Masters Theses
  • View Item
  •   Open Theses & Dissertations
  • Masters Theses
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Locotypes: an exploration of an alternative signage system that challenges the current approach of prioritising conformity in designing and reading of wayfinding signage systems

Lam, Letitia
Thumbnail
View/Open
Thesis (44.12Mb)
Permanent link
http://hdl.handle.net/10292/242
Metadata
Show full metadata
Abstract
Locotypes is a practice-based research project that is intended to suggest an alternative approach to traditional ways of designing and reading wayfinding signage systems. This is an alternative approach that will not follow the traditional universal* approach of design for effective signage application. The aim of the project is to suggest a rethinking of visual conformity as the main objective in designing a wayfinding signage system.The research question is: what are the opportunities and impediments to designing a wayfinding signage system that acknowledges and is equally influenced by the local as well as global characteristics of a particular system?This practical research project takes on a hypothesis that the approach of prioritising GLOBAL* visual conformity typical of the standard signage systems fails to reflect the mix of culturally specific and multi-cultural profiles that are peculiar to the "actual specific local"* contexts. I am intending to explore an alternative way of designing a coherent wayfinding signage system which can be read from both a LOCAL* and GLOBAL point of view. This system could potentially change the traditional notions of developing a wayfinding signage system and triggers further explorations in design industry
Keywords
Locotypes; Signage; Multi-cultural; Visual; Design; Environment; MTR System
Date
December 3, 2007
Item Type
Thesis
Supervisor(s)
Ho, King Tong; Valentine, Jonty
Degree Name
Master of Arts in Art and Design
Publisher
Auckland University of Technology

Contact Us
  • Admin

Hosted by Tuwhera, an initiative of the Auckland University of Technology Library

 

 

Browse

Open Theses & DissertationsTitlesAuthorsDateThesis SupervisorMasters ThesesTitlesAuthorsDateThesis Supervisor

Alternative metrics

 

Statistics

For this itemFor all Open Theses & Dissertations

Share

 
Follow @AUT_SC

Contact Us
  • Admin

Hosted by Tuwhera, an initiative of the Auckland University of Technology Library