In this era of mass tourism, and to create social and financial benefits, it is useful to clarify the positive and negative aspects of animal tourism resources. Following the principles of environmental protection, public relations methods can make the most of existing animal tourism resources from the perspectives of tourists, aid government bodies to strengthen scientific methods of animal production, help promote scientific knowledge of the ecological environment, and stimulate animal protection education. However, with information on visitors’ positive and negative comments about captive wildlife attractions, operators may identify other actions they need to take. Using netnography to extract meaning from online conversations, this study used qualitative methods to collect data from the online comments on two Chinese travel applications (apps) and conduct a thematic analysis to identify the main themes in the data. This study investigates the development of the wildlife tourism resources at Beijing Wildlife Park (BWP), and aims to determine the means of sustainable development of the BWP.