Browsing School of Communication Studies - Te Kura Whakapāho by Author "Mollgaard, M"

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Pop, Power and Politics: Kiwi FM and the ‘Third Way’ in New Zealand

Mollgaard, M (MEDIANZ, 2016)

In 2005 a major multi-national media company launched a New Zealand radio network that played only New Zealand music—Kiwi FM. Within a year it was clear that the experiment had failed, with the ...
Radio New Zealand and the Internet: Ten Years of Transformation

Mollgaard, M (Monash University Prato Italy, 2018)

In 2007 I surveyed Radio New Zealand audience data to interrogate how its relatively new website was being used by listeners. That research found that ‘the majority of New Zealand users accessed the Radio New Zealand site ...
Special Issue: Agenda 2020 Imagining the Future of New Zealand Media

Mollgaard, M (MEDIANZ, 2017)

This edition of MEDIANZ was generated from papers, presentations and discussions at the Agenda 2020: NZ Media Futures Symposium at AUT in April 2017. The Symposium was designed as a forum to encourage debate about the media ...