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dc.contributor.advisorKarmokar, Sangeeta
dc.contributor.authorCunningham, Jason
dc.description.abstractWhy do people trust the first Google result? This research highlights the importance of instant gratification, personalisation and control to understand the evolving future of communication. The study has been designed to uncover interpersonal preferences across modern channels using mixed-methods and commercial experimentation. Traditional understandings of trust-building have been analysed, summarised and expanded to include the latest consumer expectations and trust-building methods via modern communication technologies. The psychological findings can be integrated into daily conversations, marketing campaigns and organisational structure.en_NZ
dc.publisherAuckland University of Technology
dc.subjectHuman-technology interactionen_NZ
dc.subjectInstant gratificationen_NZ
dc.subjectDigital marketingen_NZ
dc.subjectHuman instinctsen_NZ
dc.title"I'll Look It Up Anyways": The Cyberpsychology of Trusten_NZ
dc.typeThesisen_NZ University of Technology Theses of Creative Technologiesen_NZ

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