Internet strategies for established retailers: five case studies from New Zealand

Date
2003
Authors
Doolin, B.
McQueen, B.
Watton, M.
Supervisor
Item type
Working Paper
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
AUT Faculty of Business
Abstract

This paper reports the findings of research on the strategic responses of established retailers to the challenges and opportunities offered by the Internet and the development of electronic commerce. The paper identifies a range of factors that influence the adoption of Internet retailing and presents a simple framework for categorising Internet strategies based on five case studies of New Zealand retailing companies.

Description
Keywords
Source
DOI
Rights statement
2003 © - Copyright of the Author(s)