AUT Business School
Permanent link for this collection
The AUT Business School conducts disciplinary research that is at the fore front of international knowledge. Their researchers are recognised experts in their fields and produce research of relevance to their academic and non-academic stakeholders. The AUT Business School has particular research strength in: Accounting, Business Information Systems, Economics, Finance, International Business, Management (including Human Resource Management and Employment Relations), Marketing, Advertising, Retailing and Sales.
Browse
Recent Submissions
Now showing 1 - 5 of 567
- ItemMindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience(Informa UK Limited, 2024-03-21) Errmann, AmyMindfulness is gaining traction as an advertising tactic to boost audience engagement. Despite this, existing research provides limited insight into the impact of advertisements with integrated mindfulness elicitations, particularly regarding the mechanisms that might alter short-term memory retention. In the research, five studies examined how integrating elicitations of mindfulness, specifically through attention to the body, can be integrated into advertising. The studies explored how such integrated advertisements can manifest awe in consumers, thereby enhancing their immersion in the advertisement. Specifically, ads that incorporate mindful body cues (open body awareness, body scan, body senses, breath cues) versus a control condition absent of these cues enhance purchase intention and brand salience among viewers. This research practically introduces and defines mindfulness-integrated advertising to the field and theoretically illustrates the potential of mindfulness to influence information processing by elevating awe and immersion, and subsequently short-term memory, thereby boosting brand salience.
- ItemDid Economic Cooperation Encourage Trade in Essential Medical Goods? Empirical Evidence from the Asia-Pacific During COVID-19(Wiley, 2024-03-19) Sen, Rahul; Basu Das, SanchitaOur paper empirically investigates the role of economic cooperation involving trade in coronavirus disease (COVID-19)-related essential medical goods—vaccines and their value chains, personal protective equipment, and diagnostic test kits—across 29 Asia and the Pacific economies. The paper incorporates vaccines and their global value chain products trade for the first time in the empirical literature. We further investigate whether trade facilitation, proxied by membership in regional trade agreements (RTAs), can help mitigate any adverse impact on trade in essential medical goods, applying a structural gravity framework. The results confirm that while trade is critical for Asian economies, its nature differs. Low-income economies are largely dependent on imports, whereas selected middle- and high-income economies are part of two-way trade and engaged in the low end of the vaccine value chain. We find that the onset of the pandemic has hurt exports of these goods. This adverse effect is found to be lowered for economies engaged in RTAs. This emphasizes the role of governments in committing to RTAs and implementing trade facilitation measures.
- ItemThe Ethics of Using Generative AI for Qualitative Data Analysis(John Wiley & Sons Ltd, 2024-01-21) Davison, Robert M; Chughtai, Hameed; Nielsen, Petter; Marabelli, Marco; Iannacci, Federico; van Offenbeek, Marjolein; Tarafdar, Monideepa; Trenz, Manuel; Techatassanasoontorn, Angsana; Diaz Andrade, Antonio; Panteli, Niki
- ItemMindful Luxury: A Case of the Faroe Islands(Elsevier BV, 2024-10-01) Leban, M; Errmann, A; Seo, Y; Voyer, BGThis research explores the evolving landscape of luxury travel beyond traditional markers such as quality, exclusivity, and cost. As the luxury travel market is projected to reach USD$2.7 billion by 2032, emerging forms such as community-based, idle, and sustainable luxury challenge conventional norms. This study delves into the evolving landscape of luxury travel through the lens of mindfulness, with the Faroe Islands serving as a captivating case study. The intersection of exclusivity and environmental consciousness in this remote destination introduces the concept of 'mindful luxury.' Analyzing the experiences of 16 tourists, we uncover a profound transformation in luxury travel, blending uniqueness with curiosity, awareness, and contemplation. This mindful approach redefines luxury experiences as not just indulgent but as profoundly transformational, paving the way for sustainable practices in the future.
- ItemAssessing the Impact of the COVID-19 Pandemic on Childhood Vaccine Uptake with Integrated Administrative Data(New Zealand Work Research Institute, Auckland, New Zealand, 2024-02-01) Iusitini, Leon; Pacheco, Gail; Schober, ThomasThis study examines the impact of the COVID-19 pandemic on childhood vaccination coverage in New Zealand using population-wide administrative data. For each immunisation event from 6 weeks to 4 years, we compare children who became eligible for immunisation during the pandemic to earlier born cohorts. We find for our affected cohorts that the initial phase of the pandemic had, on average, small or nil effects on timely immunisation at the four infancy events, but a large effect at the 4-year event of -15 percentage points. Nine months after eligibility, catch-up for the affected cohort was largely achieved for the infancy immunisations, but 4-year coverage remained 6 percentage points below pre-pandemic levels. Uptake initially dropped most among children of European ethnicity and of high-earning parents but catch-up quickly surpassed their Māori, Pacific, and lower-earning counterparts for whom sizeable gaps in coverage below pre-pandemic levels remained at the end of our observation period. The pandemic thus widened pre-existing inequalities in immunisation coverage.