Hypercommercial Television: An Introduction

Date
2016-12-12
Authors
Johnson, R
Supervisor
Item type
Journal Article
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
Popular Culture Association of Australia and New Zealand (PopCAANZ)
Abstract

This paper examines the introduction and spread of hypercommercial broadcasting on free-to-air television in New Zealand. It begins by defining the key terms and then moves to outline the circumstances under which such broadcasting developed. Drawing on a content analysis of television schedules, the paper will show the rapidity and extent to which networks chose to screen hypercommercial television forms with a specific focus on two particular examples of the genre.

Description
Keywords
Hypercommercialism; Commercial speech; Television; New Zealand; Marketing; Promotional culture
Source
Peer Reviewed Proceedings of the 7th Annual Conference Popular Culture Association of Australia and New Zealand (PopCAANZ), Sydney 29 June–1 July, 2016, pp. 98-107.
DOI
Rights statement
The author(s) assign to the Popular Culture Association of Australia and New Zealand (PopCAANZ) an educational non-profit institution, non-exclusive licence to use this document for personal use and in courses of instruction; provided that the article is used in full and this copyright statement is reproduced. The author(s) also grant a non exclusive licence to the Popular Culture Association of Australia and New Zealand to publish this document on the PopCAANZ website and in other formats for the Refereed Proceedings of the PopCAANZ Annual Conference, 2015. Any other use is prohibited without the express permission of the author(s).